In 2018, The San Marcos Daily Record hired a new publisher, Lance Winter. Winter wanted to update the front page by creating a new logo or masthead for the Record.
We both felt that the double stacked - ‘Old English’ style font paired with the Garamond underneath was a little outdated and unnecessary. Winter wished to keep the ‘Old English’ style but with a more fresh typeface.
After looking over all of my options including some paid, I decided to go with Amador in the Adobe TypeKit. In addition to changing the logo for the first time in years, I was tasked with giving the front page a face lift, moving the barcode and contents to the bottom and adding the weather for the day.
San Marcos Chamber Welcome Guide
The Welcome Guide covers local restaurants, stores, coffee shops, traditions, events and even chamber members businesses and sponsors. The San Marcos Chamber Welcome guide was a rebrand for the traditional San Marcos Area Chamber of Commerce “The Guide to Everything San Marcos.” The traditional font was removed and was replaced with a script font.
The rebranding process began with having designers present in all of the guide meetings with the publisher of the magazine, the President of the Chamber and the VP of Communications for the chamber.
I worked as Content Production Manager, making sure editorial, photos, advertisements and submitted content were received by deadline. I worked on laying out and designing pages in large publication that covers all of the city. I worked with another designer to create infographics, design pages and complete the project in just a couple of months.
Mural Arts: Beautifying Cityscape
In efforts to add color and vibrance to the city streetscape, four traffic control boxes owned and maintained by the city were given a makeover as a project by the San Marcos Arts Commission.
The city owns and manages a total of five traffic control boxes. The remaining boxes in the city are owned by the Texas Department of Transportation (TxDOT) and managed by the department as well as by the city.
The arts commission held a call for artists last June to submit creations for “mini murals” on traffic control boxes throughout the city. The works of local artists Zac Witte, Stevie Black, Adriana Gigi Mederos and Carina Boston Pinales were chosen to be the first to be installed. Each of the chosen artists were given a $150 honorarium for their pieces.
The Mini Murals Traffic Box program, like the city’s Mural Arts program, is funded through the hotel occupancy tax.
Lisa Morris, recreation programs manager, said, “the program was created to enhance the city by adding works of art to the streetscape on surfaces that are often targeted by graffiti vandals.”
The newly decorated traffic boxes were finalized last week and are located at the intersections of Uhland Road and Post Road, Aquarena Springs Drive and Thorpe Lane, Sessom Drive and Peques Street and Sessom Drive and North LBJ Drive.
Morris said that the the program decided to go with the vinyl wrap method instead of painting directly on the traffic boxes because it’s easier to maintain or replace once the pieces begin to deteriorate from weather and natural wear.
Pinales grew up in San Marcos and is honored to be a part of the local arts community and have her work on the traffic box at the intersection of Sessom and North LBJ Drive.
“I hope that the murals encourage the town to look at the city as a canvas,” she said. Pinales said that it was great to express painting and drawing, two forms of two-dimensional artwork and applying it to a three- dimensional surface.
Morris said that the program will be seeking permission from TxDOT to add additional murals on their boxes in the future. “I’m hoping that they are receptive to it and look forward to working with local TxDOT representatives to show the benefits and ensure that there aren’t any negatives to adding the murals. It could really add a nice splash of color and a little bit of art in every neighborhood.”
Mederos titled her mural at the intersection of Sessom and Peques “Acho-Kaneku,” meaning painted or colorful cloth in Yoruba. Mederos described the mural as a “piece of celebration” and said she wanted to pay homage to the cultural diversity of her country. Yoruba is a language brought from West Africa to Venezuela, where Mederos is originally from.
“I was able to have a lot of fun playing with textures and come to terms with colors I’ve never used before,” Mederos said.
“San Marcos has a great vibe. It’s very accepting of all sorts of different viewpoints and expressions of art. I think that the mural arts project, the mini mural project and the addition of public art sculptures will continue to bring us to the next level as a community that people aspire to live, work and play in,” Morris said.
Originally published in the San Marcos Daily Record
Photos by Denise Cathey
Campaign Art: Shark Lady
Even though her campaign has ended, its artwork lives on.
Yard signs and buttons for Lisa Marie Coppoletta, who ran unsuccessfully for San Marcos City Council Place 2, show her standing on a giant prehistoric shark known as a megalodon.
The design was created by Lauren Hoffman, a local artist not specific to one medium. Hoffman has an extensive background in art she gained while attending Bauhaus University in Weimar, Germany. She has also created logos for her radio show on KZSM (104.1 FM).
The artwork began as a conversation between the two. “I was joking that no longer is my spirit animal a dolphin gleefully jumping through the ocean. I needed to be focused on my campaign and harness my passions. Everybody knows how passionate I am about San Marcos, but I needed to be more tactical and precise about my issues and campaign style,” Coppoletta said.
“Just instantly the vision came to me. I just saw her riding on the back of a shark,” Hoffman said. “In my mind as I was making this logo, just full blown ridiculousness and sarcasm, but that’s not who she is in her heart. She’s a fighter. “She’s fighting for the rights and love of the town and for the people that have been here forever.”
Hoffman designed the logo using Adobe Illustrator. She took two images of Coppoletta and traced them to get her in the perfect stance. The same was done for the megalodon. She then flattened the image, erased the background and added flames. “It really only took me like a day to do because I was so humored by this image in my mind that I just wanted to finish it and brighten Lisa’s day,” she said.
Coppoletta said she had many different ideas for the logo and she is thankful that Hoffman was so focused. “She’s a genius. She just cranked it out so quickly.”
The buttons were created by Christie Maycock of Christie’s Jewelers. Maycock created them all by hand for donation to Coppoletta’s campaign.
Coppoletta said that she has picked up nicknames like “Shark Lady” and “Shark Rider,” adding that she refers to the megalodon as “Sharkeee Girl.”
“I never realized the importance of branding. I just put myself out there and hope that people resonate,” Coppoletta said. That’s what she appreciates about this yard sign and how popular it has become. “The branding really encapsulates my passion. It also reflects that the town understands me as a personality, a political activist and a political candidate.”
Coppoletta says campaign helped her grow as a woman. “I really feel that the town gets who I am now,” she said, someone focused on building bridges. “I’m no longer the henchman.”
She’s also got a new look.
“I’ve been wearing blue strands in my hair every day since the election to reassure the mermaids that the megalodons are not coming after them.”
This was Coppoletta’s 7th campaign race, and she’s not done. Next time, she expects a well-orchestrated campaign. Organizational management is something she says she needs to work on. “I’ve got a notebook where I’m writing out my battle plan, everything from the PR, to the fundraising, to public speaking engagements so that I can free myself up as a candidate and connect with the public.”
She already has a campaign manager.
“I had people around town wearing my buttons after I lost. I don’t know how much more thankful I can be that people are wearing my buttons and asking to buy my literature, so I’ll give the public what they want,” she said. More buttons, T-shirts and stickers are in the works.
Originally published in the San Marcos Daily Record
Icons / Illustrations
Icons and illustrations created for various projects. Political icons were made for the San Marcos Daily Record and the League of Women Voter’s of Hays County. The icons of the endangered species of the San Marcos River were created for the 2018 San Marcos Chamber Welcome Guide.